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Hi, I’m Vidhi — a brand strategist and designer with 10+ years of experience helping brands stand out, connect deeper, and communicate with purpose.

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Over the past decade, I’ve led creative and strategic work across industries, shaping brand identities, campaign narratives, and design systems that speak to both logic and emotion. My foundation is in advertising and brand development — but I bring a multidisciplinary edge, having also trained in UX/Marketing research and data analytics  to sharpen how I think about people, products, and behavior.

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I don’t just make things look good. I make them mean something — using insight, storytelling, and design thinking to solve business problems creatively.

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What makes me different? I know when to lean on design, when to lead with story, and when to use research to guide the way.

WHAT I DO

​​Brand Strategy

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  • Brand Positioning

  • Brand Architecture

  • Brand Naming

  • Brand Audit

  • Brand Storytelling

  • Communication Strategy

Visual Design

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  • Identity Design

  • Packaging Design

  • Website Design

  • Editorial Design

  • Brand Guidelines

  • Marketing Collaterals

Creative Direction​

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  • Integrated Advertising

  • Campaign Ideation

  • Film & Video Content 

  • Storyboarding

  • Photography Direction

  • Motion Design

Research & Insight

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  • Consumer Insights

  • User Interviews

  • Surveys & Analysis

  • Persona and Journey Development

  • Data-driven Strategy

Are you new to design and looking for mentorship? I’d love to help! Book a session with me on ADPList.

CONTACT:

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